Sketchbook Blog of other designers work

This is a Harvard referenced sketchbook blog containing work by other designers that I like the look of. It was recommended by my tutor at college that I do this and I would like to begin by adding pieces of work that I like and why.

MC DONALD'S LOGO

•It is effective for it’s shape, colour and typeface. It is supposed to represent the fact that it is a fast food restaurant and it looks exciting and full of life behind it.

•The colour represents the brands nature of bold.

•It comprises of two colour shades, these are red and yellow.

•Primary colours such as these are eye-catching to a wide audience range and are the most catching in the colour wheel.

•The most significant design element of the McDonald’s logo is the shape.

•This was designed to represent the arch-shaped symbols on the side of the restaurant which was newly born in the day.

•The golden arches have since been merged to outline the simple, golden coloured ‘M’ not only to be recognised worldwide today, but depicting it’s elegance, significance and solid corporate character.

•The letter ‘M’ on it’s lonesome is of a instant recognise to most people, the brand logo also has a logo that is based purely on type.

•Simplicity remaining, it is both a bold and easy typeface in terms of reading this logo and a simple design, this attracts the viewer evermore.

•When one thinks of a logo design, it is important to understand the needs of establishing a prominent and appropriate trademark which is a vital requirement for every company.

•This would be in truth for firms considering expanding around the globe, like all businesses, McDonalds uses its logo around the world to project its brand ethos and validating the quality and authenticity of their products, trying not to tarnish their own reputation in the process.

•The logo is Initially designed to resemble the arched-shaped symbols on the side of the newborn restaurant, the golden arches have since been merged to outline the simple, golden-coloured ‘M’ that’s not only recognised all over the world today, but also depicts elegance, significance and solid corporate character.

•Representing the brand’s bold nature, especially the red and yellow that is used in the actual design and eye-catching to all, the logo can have an appeal to just about everybody.

•Primary colours such as these as stated before are the most eye-catcing in the colour wheel and appeal to most people.

•From children who associate bright colours with toys and the commuters who are otherwise in a hurry and need that something convenient to eat and are not bothered to cook a meal after a hard days work.

[endif]

•Also the colours can connote qualities such as strength, power and confidence, reassuring their customers thst they can place all trust in the company.

VOLKSWAGEN LOGO

•It is effective for it’s shape, colour and typeface. This is a logo that is a replica of a steering wheel made out of two letters, such as a ‘V’ and a ‘W’ embedded onto a circle. It looks realistic enough and just about catches the eye.

•The colours comprise of both blue and white.

•The white colour represents purity, creativity and perfection, whilst the blue colour represents reliability, security and excellence.

•The logo in it’s current state is very similar to it’s preivious design with minute modifications.

•Major changes made in the logo are it’s uses of colours. These change from black and white and blue and grey.

•The current logo is impactful as well as eye-catching.

•To me this is the shape of a circle and the design of a steering wheel as this is a car company.

•The Volkswagen logo simply shows the letter of the initials of the company. The word “Volkswagen” is the German word for people, whilst the word “Wagen” is the German word for car. In my view, in English it could be known as People’s Car.

•The VW logo is one of the most recognised car emblems in the world. It is a very simple logo.

•VW are nothing in the short of consistent when it came to the typeface for their logo over the way that the company has evolved over the years.

•The typographic styling over the years is characterized by different blending of VWHeadline and VWUtopia. The sans serif standing for engineering, power and tradition, whilst VWUtopia represents emotion, elegance and innovation.

•Volkswagen’s font used for it’s corporate charms for everything but the chrome badging on the cars, this has been Futura (well, now technically a Futura variant called VW Utopia), beginning with Volkswagen’s legendary Doyle Dane Bernbach ad campaign from the 1960s. Really, it’s an ideal typeface for Volkswagen, which is why it’s survived for such an incredibly long time.

•Volkswagen are in my view becoming more and more trendier and will get trendier still in order to attract a more younger audience.

•Over the years, if anybody wanted to purchase a Volkswagen car, they would not have to travel any more than about 5 miles to visit a VW showroom.

•Volkswagen would mainly be owned by those who would have lower incomes such as families and students as this would be a much more cheaper alternative to expensive car brands such as Mercedes and BMW.

•Other brands such as Ford, Renault and Nissan would have the same audience such as Volkswagen for the same reason as stated above.

CHANEL LOGO

•It is effective again for it’s shape, colour and typeface. The Chanel logotype comprises two interlocked, opposed letters-C, one faced left, one faced right.

•The black colour is a representation of elegance, elitism and wealth. Hence the expense of this product.

•Not much can be said about the shape as it consists of 2 ‘C’s as stated previously and a word.

•According to research, this logo was inspired by the original Chateau de Cremat logo, which like Chanel, was iconic in the fashion industry at the time.

•Despite everything, the Chanel logo is one of the most iconic logos of all time as it has remained unchanged since it’s design.

•The font is of a custom typeface which has the same interpretation as the colour of the logo.

•Not much can be said about the shape as it consists of 2 ‘C’s as stated previously and a word.

•According to research, this logo was inspired by the original Chateau de Cremat logo, which like Chanel, was iconic in the fashion industry at the time.

•Despite everything, the Chanel logo is one of the most iconic logos of all time as it has remained unchanged since it’s design.

•Chanel has become more and more trendier in the 21st century and mainly has an audience of people from around 18 to 40 years old and it is immensely popular in both Europe and America.

•It is more attracted by the rich and middle classes due to the costing of the product and those who go for a more higher quality brand.

ARTWORK NAME TO BE STATED HERE!!!

REFERENCES